Getting Started With Facebook For Business
Building Your Online Business With A Facebook Business Page
After Google, Facebook is the number one traffic source for your online business. In fact, a Facebook Business Page is nearly as crucial as your website for establishing your online business as a credible entity. Getting started is really easy and once you are up and running, you are able to tap into millions of people who are interested in just what your business has to offer either through organic search or super targeted paid ads.
Number one rule. Your Facebook Business Page is separate from your Personal Facebook Profile. Don’t try to incorporate your business activities into your personal profile. Inevitably something will appear there that you don’t necessarily want your potential customers to see!
But you can use your personal profile to build a business page, as visitors to the business page are unable to see the connection to your profile. Or if you prefer, set up a whole new profile just for business and run your business pages off that. Then from your profile simply click the ‘Create a Page’ link, follow the instructions and that’s you done.
To build your brand recognition you want to have similar imagery and design between your website and Facebook Page. So your profile picture maybe your company logo and your cover page maybe your latest offer or company slogan. Whatever you decide, your graphics should be congruent and not appear to look like two completely different organizations.
You will want to link your Facebook Page to your Website and your Website to your Facebook Page. If you have an email list, you will want to upload that into your Facebook Page. All you need to do is go to your page, click the ‘…’ button next to the messages button, then suggest a page and upload your list. The people on your list will then be invited to ‘Like Your Page’. Please note that Facebook doesn’t make this feature available to all pages and if you don’t see this option I would contact them directly to find out why.
Take advantage of the ‘call to action’ feature on your page. This allows you to put a button at the top of your page to encourage visitors to take a particular action when they arrive on your page such as ‘sign up to our list’ or ‘visit our website’. This can be really useful when you are trying to increase your brand awareness or promote a special offer.
And then of course there is Facebook Ads. You can boost your posts, encourage page likes or send people to your latest offers and it’s really cheap. You can run a campaign for just a few dollars and really get results thanks to Facebook’s super targeting capabilities. Think of all the information Facebook knows about you. Imagine being able to leverage that level of detail to get exactly the perfect customer who will be interested in your business. When you are ready, this is exactly the strategy you want to move into.
So if you’ve not already got started with Facebook, now is the time to jump in and get going. You will love the results!