Research Tools For Online Marketers

photo-1458040937381-49c067dfd49aProper research is crucial to the success your business.  Take the heavy lifting out of your research with these time and money saving tools.  See what your competitors are doing and model the leaders in your space.  Take advantage of free trials and give yourself the edge.


Google Trends
Google Trends allows you to explore Trending Stories in real time by category and location. In some locations, you’ll also see featured stories at the top of the page that are curated by the News Lab at Google to provide you with additional insights found in the data.
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Google Keyword Planner
The ultimate free tool for finding the most searchable keywords. See exactly how many people are imputing exact keywords into Google Search, get new ideas and find amazing opportunities. Essential for SEO and PPC planning. Note: you will need an Adwords account to access the Keyword Planner but this is also free to set up.
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SpyFu enables you to “spy” on your competitor’s online marketing campaigns, see which terms they advertise on, which terms they optimize their site for, how much they spend, and so much more. Improve your ranks by tapping into your competitors’ keyword strategies. Discover the competitions most lucrative keywords that you’re missing. Skip the testing. Leverage your competitors’ lessons from historic hits and misses.
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The WebCEO SEO platform integrates 15 indispensable online SEO tools that every SEOer needs for effective keyword niche research, website audits and analysis, safe link building, in-depth social media metrics and marketing analytics. You can start with a free account and upgrade as your business needs grow.
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Terapeak empowers sellers to grow their businesses helping you to navigate e-commerce, revealing how products perform and how shoppers behave online. They make sense of some of the biggest data sets around to tell you about trends and selling opportunities that matter right now. Must have for eBay sellers! Click for free trial.
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Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. Develop perfect content and advertising strategies. See competitor’s best keywords, uncover their ad strategies and budget, find the right keywords for SEO and PPC campaigns and more!
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Keyword Spy
Easily uncover the competition landscape by knowing your competitors’ PPC and Organic campaign strategies in seconds. Build a profitable list of keywords using your competitors’ keywords and by accessing a massive database of related and similar terms and phrases. Pinpoint exactly the profitable keyword and ad-copy combinations of your competitors without the hassle. Get the exact data you need by having powerful searching options such as searching by domain, keywords, destination URL and ad copy content.
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Quantcast is great for getting insights to better understand audiences and how content resonates with consumers you want to attract and retain. You can then utilize your understanding of online behavior and predictive advertising capabilities to reach the customers most likely to engage with your messages.
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Alexa is a great tool if you are seeking to improve your brand awareness. Alexa allows you to measure your business against your competitors. It will provide you with relative intelligence of your performance against your peers giving you a benchmark to judge your marketing initiatives to see what’s working for you and what’s not.
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Merchant Words
Perfect for Amazon sellers. Discover which searches are the most popular, and which are the least popular by viewing some 20M search phrases that Amazon visitors use everyday as they shop. If someone has searched it on Amazon, it’s in their database. This lets you focus on the best phrases and long tail keywords.
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Great for getting insights for any website or mobile app allowing you to discover your competitor’s
website traffic statistics. Identify the biggest players in each market, understand their market share and discover their growth strategies. Then craft successful marketing strategies based on the proven track records of leaders in your field.
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Another great tool allowing you to ‘steal’ your competitors’ traffic and uncover their conversion strategy. iSpoinage helps you to drive targeted traffic, generate more leads and increase your conversion rate through their data analysis software.
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Get thousands of keyword ideas using data from real searches. Free tool.
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*Disclaimer: We select offers that we believe are of genuine interest to our visitors and offer real value. Offers may be time limited or subject to conditions. We do not offer any income guarantees for any of the courses or tools listed above. Results can and will vary from user to user. Clicking on a link will take you to a page outwith this site and we are not responsible for any content on third party sites. You should refer to the terms and conditions listed on third party websites before making any purchase.